I’ve been reading Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. The book is about how to make your ideas sticky, so that people immediately get them, remember them, and act on them. The Heaths describe 6 ways make your ideas more sticky: simplicity, unexpectedness, concreteness, credibility, emotion, and stories.
I [...]
Posts Tagged ‘presentations’
Making it Stick, Lesson 1: Simplicity
Posted in Direct Communication, tagged books, presentations, work/life on April 9, 2008 | Leave a Comment »
Monday’s food for thought: life as haiku
Posted in The Practice of Life, tagged expecation setting, presentations on February 25, 2008 | 2 Comments »
I’m just digging into Presentation Zen, by Garr Reynolds, in preparation for putting together a presentation that I’m giving in April at the In Store Marketing Summit.
I came across a great quote from Wabi Sabi Simple, by Richard Powell. “Do only what is necessary to convey what is essential. [C]arefully eliminate elements that distract from the [...]
